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THE CLIENT

RAW create inspiring journeys that offer genuine interaction with the people and cultures they visit. A specialist adventure travel company who enjoy providing a friendly, personal service, the staff endeavour to create journeys that get you off the tourist trails so you can experience the authentic life of your chosen destination.

THE BRIEF

Create unique, eye-catching cycle tops for clients of RAW Travel to wear during their overses trips. RAW asked us to make them special enough that the clients would want to wear them everyday of their cycle trips as well as taking them home as a highly-prized souvenir to fondly remind them of their trip.

OUR APPROACH

In keeping with the client’s ideology, we kept our designs bold, spirited and engaging to help encourage patrons to treasure these once in a lifetime adventures and activities. We used colours, images, symbols and even maps from the various destinations to achieve the striking results.