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THE CLIENT

The Australian Shipowners Association (ASA) represent Australian companies who own or operate international and/or domestic trading ships, cruise ships, domestic towage and salvage tugs, dredges, scientific research vessels and offshore oil and gas support vessels. The Association also represents employers of the Australian and international maritime labour.

THE BRIEF

The ASA asked us to help them reinvigorate their official publication, the ASA Anchor’. They also wanted Blue Giant to typeset and lay out the publication on a regular basis.

OUR APPROACH

We developed a clean, modern and professional new look and feel for the publication utilising the striking imagery of ships and shipping that are associated with the ASA’s work. We continue to develop and reinforce that identity through subsequent issues.