E'VILLE PILSNER

THE BRIEF

The Hive Bar in Erskineville, Sydney, decided to create and sell their own boutique brand of beer. They asked us to create a visual identity for the beer based on it's chosen name — 'E'ville Pilsner'. Apart from the having to reflect the name, it was an open brief.

OUR APPROACH

We decided to make the branding as 'evil' as we could while still making it appealing to the average punter.