JUSTICE ALE

THE CLIENT

Justice Ale is a boutique beer created specially for the Courthouse Hotel in Sydney.

THE BRIEF

To create a unique logo for the new beer, incorporating the new Courthouse logo and also reflecting the name of the new beer 'Justice Ale'.

OUR APPROACH

We decided to use the 'Blind Justice' logo that we had previously created for the Courthouse as a starting point and we ended up having the 'lady of justice' pouring the beer from her scales of justice. A killer type-treatment was added in addition to a regal colour scheme and then once the branding was approved, we rolled it out to various promotional pieces.