3M CHARACTER – "INKY"

THE CLIENT

3M is a diversified technology company serving customers and communities with innovative products and services.

THE BRIEF

In late 2004, 3M Innovation commissioned us to create a character to help them promote their specialist printing equipment.

OUR APPROACH

"Inky" is an adventurous ink drop who navigates his way through various scenarios devised by 3M. He is a fun visual device used to highlight or emphasise various promotions with his appearance and his antics.