HOT WHEELS COUNTER UNIT
THE CLIENT
Hot Wheels are die-cast model vehicles manufactured by Mattel. Originally the cars and trucks were manufactured to approximately 1:64 scale and designed to be used on associated Hot Wheels track sets.
THE BRIEF
Illustrate a pre-designed counter-unit which was created to house individual Hot Wheels cars for display at point of purchase.
OUR APPROACH
Bring the 'plastic form' to life, using realistic graphic illustrations to make the counter-unit look like a sleek, speeding vehicle.
