THE TAP HOUSE & WINE STORE SIGNAGE

THE CLIENT

Located in the heart of Terminal 2 at Sydney Domestic Airport, the Tap House is ideally situated at the gateway to a number of domestic and regional airlines. It is a busy and bustling destination for the multitudes of travellers that come through Sydney Airport every day.

THE BRIEF

The client wanted us to help refine their image by creating new menus and a series of promotional signage and light boxes.

OUR APPROACH

The airport is a high traffic environment with a lot of visual clutter, so we needed to create strong visuals that would cut through all the visual noise. We kept the copy and the concepts simple, and the end result helped increase patronage to the venue.