PLUMM GLASSWARE PACKAGING

THE BRIEF

The Casama Group asked Blue Giant to help create a new, distinctive range of glassware and packaging. The glasses had to embody simplicity, balance and elegance, and the packaging needed to reflect the same qualities. The packaging also had to be robust enough to ship glassware internationally.

OUR APPROACH

We helped flesh out the Casama Group's concepts into actual 3D models of all the glassware ranges. They were then able to inspect the models from all angles so they could be further refined. We subsequently produced prototypes before the glasses were approved and our specs sent to the manufacturers.

Blue Giant also helped with concept sketches for the packaging for all four ranges of glassware and also the Plumm decanters. We then developed the approved concepts to the dieline stage and our packs were subsequently produced. The clients were very happy with the resulting line of packaging, which holds up superbly to the rigours of the shipping process.